What experience does she have with children?
Ustadha Ayesha has experience teaching children outside the Arab world who do not speak Arabic at home. This is the situation of most families we hear from in the USA, UK, Canada and Australia. A child may speak English at school and Urdu or another language at home, and Arabic letters are completely new.
She therefore introduces letters, sounds and harakat slowly and in simple English, and she repeats without hurrying. Parents who want a calm first step can read about Kids Noorani Qaida.

